Methodology
The PX Intelligence Index evaluates European B2C brands based on their customer-facing digital product experience — exclusively through publicly visible touchpoints.
Three Core Principles
Outside-in Assessment
Only publicly visible digital touchpoints are evaluated — owned channels, retail partners and after-sales. No assumptions about internal processes.
Deterministic Scoring
Each indicator receives an objective rating based on clearly defined criteria. No room for interpretation, maximum consistency.
Reproducibility
Identical scans yield comparable results, enabling reliable competitive benchmarking and trend analysis over time.
Maturity Scale
Best-in-class product experience — market reference point
Above-average product experience with clear differentiation
Consciously managed product experience with consistent execution
Defined base logic exists but not yet consistently implemented
Individual approaches visible, no systematic control
No recognizable product experience strategy
Six Dimensions
The framework assesses the product experience across six dimensions — from strategic alignment to technical maturity.
Strategy & Governance
Product strategy visibility: category logic, terminology consistency, product systematics and cross-touchpoint governance.
Customer Value & GTM
How clearly does the brand communicate customer value? Feature-to-benefit translation, value logic consistency and audience differentiation.
Channel & Retail
Product presentation at retail partners: content completeness, minimum standard compliance, channel adaptation and content variance.
Product Data
Structured data quality: attribute sets, product comparability, owned→retail consistency and data completeness.
Content & Assets
Systematic content deployment: modules on owned, channel adaptation, visual & claim consistency and content quality.
Digital Maturity
Technical maturity: structured data (Schema.org), page performance, content freshness, A/B testing and tech stack signals.
How Is It Measured?
Evidence Indicators (EIs)
Each dimension contains 4–6 Evidence Indicators rated on a 0–3 scale.
Evidence Sources
Assessment is based on analysis of the following publicly accessible sources: